People sometimes think that when you run a business, you reach this magical point where the fear disappears — where you finally feel confident, steady, and sure of every decision. But truth be told, that moment never really comes.
Every new idea, every change in direction brings its own set of nerves. And that’s okay. Because business isn’t about being fearless — it’s about being brave enough to take the next step while you’re scared.
🌿 The truth about bravery in business
I’ve had plenty of moments where I’ve thought, “What am I doing?”
From starting out in business not being able to even switch on a computer, to taking on new ventures, to juggling and juggling multiple businesses — fear has always been part of the process. But over time, I’ve learned to stop waiting for it to disappear. Instead, I’ve learned to carry it with me.
Bravery, I’ve found, is quieter than people think.
It’s not about grand gestures or big announcements. It’s the early mornings, the long nights, the quiet persistence when things don’t go to plan. It’s showing up for your business — and for yourself — even when your confidence wobbles.
🧵 The start of something new
Right now, I’m adding something new to my creative world — embroidery.
For a while now, I’ve been deep into garment printing and design, and I’ve loved watching ideas come to life through that. But embroidery has always caught my eye — that tactile, timeless feel of something made to last.
It’s a new chapter for our business. And honestly? I’m both excited and a little terrified.
There’s so much to learn — machines, threads, techniques — but that’s the thrill of it. Every time I’ve added something new, it’s pushed me to grow in ways I didn’t expect.
And that’s really what bravery in business looks like: stepping into the unknown with the belief that you’ll figure it out as you go.
💬 What I’ve learned
If you’re standing at the edge of something new — a business idea, a change, or a challenge — don’t wait until you feel fearless.
That feeling won’t come. But courage? That shows up when you start, when you learn, when you keep moving forward despite the doubt.
I’ve come to realise that fear isn’t a stop sign — it’s just proof that what you’re doing matters.
So here’s to the next step.
To Printing, Pressing and embroidery embroidery, to growth, and to all the brave choices we make — scared, hopeful, and determined as ever.